Joe Dixon








The Irresistible Rise of Mediocre Man: The War On Excellence

Dante wondered where to put the angels that supported neither God nor Lucifer when Lucifer tried to overthrow God. These neutral angels were no longer fit for heaven, but nor were they fit for hell. Lucifer certainly didn’t want them. Only one place in the universe would accept them – the no-man’s land of hell’s vestibule, through which the damned must pass to get to hell proper. The vestibule was simply a neutral, dead piece of land between the gate of hell and the river of hell, across which lay hell itself. The neutral angels were trapped for eternity in this neutral ground, rejected by heaven and hell alike. This wasn’t the hottest place in hell. In fact, it wasn’t really in hell at all. It was the most pathetic and forlorn place in the universe. It was neither one thing nor the other. It was home to no one.

To this ghastly cosmic interzone, Dante dispatched all human souls that never took a side, never stood behind a banner, never embraced a sacred cause. He regarded them as just about the worst souls of all. These were the “Ignavi” – the neutral, the lazy, the apathetic, the opportunistic, those whose only cause was themselves, those that never made any commitment to anything but their own self-interest.

Those people caused a shudder in the medieval mind of Dante. What would he make of today’s world, and especially the USA and Europe, where the Ignavi are now more or less the only type of people you ever encounter – people ruthlessly committed to their own greed, selfishness and narcissism ... libertarians, anarchists, relativists, subjectivists, empiricists, nihilists, agnostics, predatory capitalists, and the like. People that despise the State, society, and government, and are only interested in their own needs and wants. People that reject the absolute, objective Truth. People that believe that everyone has their own path and their own truth, and that the only thing to do is to listen to your own propaganda, your own opinions and beliefs, your own interpretations, your own experiences. By doing that, you will become “enlightened”, they say.

This was exactly the position adopted by the neutral angels. They didn’t look to God or Lucifer or any cause greater than themselves. They decided that they themselves were the truth, and that they should never look beyond themselves. That has now become the default position of the human race, and it has ensured the irresistible rise of Mediocre Man, the most pathetic, self-serving type of person who worships himself but has absolutely nothing to give the world other than crushing averageness, pettiness and triviality. He is the perfect example of the Dunning-Kruger effect. Nietzsche called these self-servatives “Last Men”, and he regarded them as the abject final product of the human race, the total opposite of his beloved Supermen.

We have now entered the Age of the Last Men. Social media is their medium for spreading their tedious garbage everywhere, destroying everything of quality, merit and excellence, drowning everything in a beige, soulless blanket of muzak and middling pointlessness. The medium is the message and the medium is that which empowers the irretrievably mediocre and gives them an unstoppable, irresistible voice that drowns out everyone else. You can’t hear those with something meaningful to say because of the meaningless noise and static of the mediocre posting their selfies and their inane comments about their selfies.

Humanity is now at a crossroads. The endgame is being played out. It’s time to step up. It’s time to choose a side. If you want to avoid hell’s vestibule, you must rally behind a banner and give it your all, give it your heart and soul.

As Nietzsche said, “Whoever, at any time, has undertaken to build a new heaven has found the strength for it in his own hell.”


The Ownership Wars: Who Owns You? by [Dixon, Joe] 

The Ownership Wars: Who Owns You?

The world is ruled by the rich elite, the 1%, the Ownership Class. How do these people manage to make the 99% do their bidding? That is the greatest magic trick of all.

The German philosopher Hegel gave the best explanation. When the 99% submit to the 1%, it's a reflection of what Hegel called the "master-slave dialectic". Hegel imagined the occasion of the first encounter of two self-conscious beings. Given the savagery of Nature, he imagined they would engage in a struggle to the death. However, it would not play out all the way to the end … one would submit to the other. The one who surrendered would become the slave of the other, who would be the master.

The key to the nature of the master is that he is willing to risk it all - including his very life - to win, to seize power. He does not fear death, or he fears it less than he fears submitting to the other and losing power. Life is not worth living in those circumstances. The other, by contrast, fears death more than anything, and does what he has to do to preserve his life, to survive.

Nietzsche, who spoke of master morality versus slave morality, wrote, "The wish to preserve oneself is the result of a condition of distress, of the limitation of the fundamental instinct of life which aims at the expansion of power and frequently runs risks and even sacrifices self-preservation."

The slave is the person who values will to life more than will to power. The master is the opposite. He could not endure his life as someone else's slave. Slaves have low to will to power, masters high will to power.

The 1% are where they are because they are willing to take much greater risks, to use much greater force, than everyone else. Most of the 1% are psychopaths. Psychopaths relish the fight, the struggle. They love defeating others, making others bow to them. They savor the power they exercise over others, and are prepared to go to any lengths to acquire that power. It's their primary objective in life. It's what they live for.

Nevertheless, the 1% are so much more numerous than the 1% that they could crush them at any time, and take everything they have. Why don't they? Sadly, it's because they are natural-born slaves. They want masters. They want to be dominated, to be told what to do. They want others to control their lives, to shape their destiny. They seek to get on with living, with laughter, with relationships. They can't be bothered putting in all of the effort to get to the top. They don't have the stomach for trampling over the bodies of others on the way up. They don't have the will, they don't have the ambition, they don't have the force. They lack the life spark. They are the Last Men whom Nietzsche hated, not the Supermen whom Nietzsche loved.

If the 99% weren't weaklings and cowards, there wouldn't be a 1%. The 99% actively want psychopaths to rule them. Many of the 99% are Abrahamists - Jews, Christians and Muslims - who worship an archetypal psychopathic dominant who threatens them at all times with eternal hell. Why would anyone kneel and pray to someone constantly intimidating them, and demanding their absolute obedience, to the extent that Abraham agreed to murder his own son simply because "God" commanded it? It's the nature of these people. They are natural submissives. They want the strongest, the most psychopathic, to rule over them. That's why the 1% are in charge, despite all the odds. That's why tens of millions of poor Americans voted for a billionaire plutocrat to be their President and rule over them.

The poor love being ruled by the rich. They believe the rich are on their side. They couldn't be more wrong. The only side the rich are on is their own. That's the First Law of the Human Race.



The Insanity Wars: Why People Are Crazier Than Ever by [Dixon, Joe] 

 The Insanity Wars: Why People Are Crazier Than Ever

We are locked in the Insanity Wars. The world is not plagued by undead zombies, but by very much alive lunatics. They don't lurch around aimlessly. They busily make fake news, they laugh at experts, they ignore anyone with qualifications, they produce alternative facts and parallel realities. Madness is their trade, and they're very good at it. Derangement is now the most profitable business in the world. If you're not demented, you're not trying hard enough. You need to get out more.

Modern culture is an Insanity Generator. Social media is relentlessly magnifying hysteria, faith, mysticism and irrationalism. No one could claim that today's world is straining every sinew to promote reason, logic, critical thinking, understanding and knowledge. It's zealously doing the exact opposite. Knowledge is out, experts are out, logic is out. They're not profitable. They don't sell. There's no audience for them. Feeling rules everything. In the kingdom of the emotionally incontinent, the most incontinent of all is the king.

Who stands on the side of Sanity in the Insanity Wars? The whole problem is that there is no sane side able to take the field. The number of rational, logical people, capable of critical thinking, is tiny. They are drowned out by the stupid. They are overwhelmed, rendered invisible. Social media is killing them. Social media is an idiocy amplifier, a lunacy magnifier, a force multiplier of duncery.

The history of human evolution is the history of the different ways humanity has found to explore madness. There's still a long way to go, such a long way. Sanity is the last thing humanity will try … if it's still around to make the attempt. Survival is not compulsory. The unchecked rise of insanity is an extinction level event.



Character Wars: America's Failing Character by [Dixon, Joe] 

Character Wars: America's Failing Character

America is having a nervous breakdown. Its national character has fragmented. Americans no longer stand united, and they never will again. They are at each other's throats. What happened? What went wrong?

This is the strange tale of how America is being destroyed by its conflicting character types. Even worse, this is a problem that cannot be resolved. There is no "one-size-fits-all" set of policies that can accommodate character types that seek radically different things. This makes consensual government impossible.

Oswald Spengler, in his apocalyptic masterpiece "The Decline of the West", wrote, "2000-2200: Formation of Caesarism. Victory of force politics over money. Increasing primitiveness of political forms. Inward decline of the nations into a formless population, and Constitution thereof as an imperium of gradually increasing crudity of despotism."

America, with the advent of Donald Trump, has entered its Caesarian period. Things will never be the same again. When Trump's regime is over there will be no return to liberal democrats such as Barack Obama. The left and the right will both turn to increasingly polarizing "Strong Man" candidates. The political atmosphere will become toxic.

The Trump Presidency signals the definitive end of America power. America will now spend decades futilely trying to resolve its internal contradictions and tensions. If it were smart, America would split in two. Otherwise, it will be permanently divided against itself, and will never prosper. It must "become all one thing or all the other" - conservative or liberal. It can't have it both ways.



The Liberty Wars: The Trump Time Bomb by [Dixon, Joe] 

The Liberty Wars: The Trump Time Bomb

Trump is in the White House. Forget the Culture Wars, the Liberty Wars are about to erupt on the grand, apocalyptic scale.

Do you know the difference between positive and negative liberty? You had better find out fast. They define the world we live in, and the immense conflicts to come.

In his monumental work "The Will To Power", the German philosopher Nietzsche wrote, "Of what is great one must either be silent or speak with greatness. ... What I relate is the history of the next two centuries. I describe what is coming, what can no longer come differently: the advent of nihilism. This history can be related even now; for necessity itself is at work here. This future speaks even now in a hundred signs, this destiny announces itself everywhere; for this music of the future all ears are cocked even now. For some time now, our whole culture has been moving as toward a catastrophe, with a tortured tension that is growing from decade to decade: restlessly, violently, headlong, like a river that wants to reach the end, that no longer reflects, that is afraid to reflect."

Nihilism has arrived, exactly as Nietzsche predicted at the end of the 19th century. We are now in the grip of the most incredible forces. The elites have lost control. Anything could happen. Oswald Spengler's chilling Decline of the West now seems like commentary rather than prophecy.

The present book is about how we came to be in exactly the situation announced by Nietzsche and Spengler. "Blood and Soil" are lined up against "Money and Democracy", and there can only be one winner. We have entered what Spengler called the age of Caesarism, where strutting, narcissistic Caesars - bewitching demagogues and populists - battle each other for supremacy, using the masses as their weapons. None other than your ultimate identity - who you consider yourself to be in your fundamental core - is what is at stake.

With which Caesar will you make your stand?

Conservatives will fight Liberals. Libertarians will fight Conservatives. The Progressive Left of Jacobins will fight the Regressive Left of multiculturalism, liberalism and political correctness. The weak will never survive. Extreme Darwinism will be in our midst, stalking all of us.

At the heart of all these conflicts are the two decisive concepts of "sacred" (the basis of everything we love), and "profane" (the basis of everything we fear and hate).

Positive and negative liberty are inextricably entwined with the sacred and profane. It's exactly because most of us can't get anywhere near agreement on what is sacred and what is profane that we now live in such a toxic, divisive world.

Where do you stand in the Liberty Wars? This book will help you to work out where you want to be and where you need to be. Your very survival, and the prosperity of your family, will depend on what choices and alliances you make in the Liberty Wars.

Politics has failed. The advent of Donald Trump - a Plutocrat with zero political experience - as the President of the USA shows that democracy is now coming to its end. If the President can be a non-politician, a demagogue of the old school, why do we need any politicians at all? What have the politicians ever done for us? The Reckoning is here.

First there was Brexit, then there was Trump. All the dominoes are falling. Buckle up. It's going to be one hell of a ride.

"The hottest places in Hell are reserved for those who in time of moral crisis preserve their neutrality." - John F. Kennedy



The Intelligence Wars: Logos Versus Mythos by [Dixon, Joe] 

The Intelligence Wars: Logos Versus Mythos

The most apocalyptic war of all is coming. The battleground of Har Megiddo (Armageddon) is being prepared even now. The war will not be between the forces of good and evil, believers and non-believers, but between the intelligent and the stupid. Intelligent humanity - 10% of the human race - will take on Stupid humanity, the remaining 90% of humanity.

The legions of dunces, clowns, idiots and Dunning-Kruger fantasists will expect to use their sheer force of numbers to overwhelm the smart. But they will never even see their enemy, let alone engage them. The smart people will be using weapons that they will deploy from thousands of miles away. The dunces won't know what hit them. They will be praying to their gods, or meditating, when they are engulfed by the Apocalypse. Too late, they will grasp that knowledge is power, that prayers and meditation have never achieved a single worthwhile thing, and that smart people, not stupid people, can build the deadliest weapons humanity has ever known.

The Logos species have always lacked the will to beat the stupid Mythos species. Once they have the will, nothing will stop them.

The End Game is coming. It's time to choose your side. Will you stand with the smart or the stupid on the slopes of Har Megiddo?



The Prophet of War: The Downfall of the West by [Dixon, Joe] 

The Prophet of War: The Downfall of the West

The West is in cataclysmic decline. Most Westerners don't realize it, just as the citizens of the Roman Empire in its last years were barely aware that their way of life was nearing its end. In the famous metaphor of the boiling frog, if you put a frog in tepid water and then slowly bring the water to the boil, the frog will fail to perceive the danger and be cooked alive. Western culture is being boiled bit by bit and no one understands what it is happening.

How can you save a declining culture? What actions must be taken?

In his magnum opus "The Decline of the West", published at the end of World War One, the German thinker Oswald Spengler provided a panoramic vision of a decaying civilization. In his theory, there is no escape from our fate. However, ironically, the very fact of his theory provides a way out. Before his work, people would not have comprehended the process they were in, hence could take no remedial action. Because they didn't know what the question was, they couldn't find an answer. Now, thanks to Spengler and others, we know the primary reasons why things are failing, and it's this knowledge that can save us … if we have the will to implement the solutions.

There is nothing more fatal than the relentless loss of will and resolve in a society. When a people becomes weak-willed, it's certain to be conquered by a stronger-willed people. That's the law of life. Therefore, the real problem is how to reinvigorate a people, to give them the same strength of will as their ancestors, the great pioneers, explorers, builders and conquerors.

This book is about the theories of Spengler and the theorists inspired by him about how and why cultures and civilizations come to an end, about how they lose their energy and dominance and become weak and second-rate.

Above all, it's about the means to reverse the decline and to build more glorious cultures and civilizations than have ever existed before.

Humanity's glory hasn't reached its end. It has only just begun.



Dumbocalypse Now: The First Dunning-Kruger President by [Dixon, Joe] 

Dumbocalypse Now: The First Dunning-Kruger President 

"As democracy is perfected, the office of president represents, more and more closely, the inner soul of the people. On some great and glorious day the plain folks of the land will reach their heart's desire at last and the White House will be adorned by a downright moron." - H. L. Mencken

The Moronarchy is upon us. Welcome to the Dumbocalypse. The Dumbageddon Conspiracy has finally paid off. Freedumb and Dumbocracy have reached their logical conclusion. How did we get here? We can thank the Dunning-Kruger effect, the most powerful and disturbing force in the world today ... the force of human stupidity, the greatest destroyer and wrecker there has ever been. Come and explore the bizarre world of idiots, of the Confederacy of Dunces, of the Dunciad.